Clear Channel Danmark
A company culture that boosts results
The Danish branch of Clear Channel was under intense competition and at the same time had great ambitions. Following the launch of a new organisational structure, an “us” culture was developed in Clear Channel Denmark, which as the only team in Scandinavia achieved its strategic sales target in 2019.
The challenge
As a result of fierce competition in the market, the individual employee felt pressure on sales targets. At the same time, Clear Channel Denmark wanted to maintain and strengthen the ability to work as a team.
The approach
The task was to develop an “us” mindset. Self-awareness was enhanced through the Insights personal profile, and the understanding of each other's needs in terms of communication and motivation and daily collaboration was significantly improved.
The result
In a self-driving "us" culture, the team takes joint responsibility for realising its goals. Personal development is in focus on a daily basis, important talents are retained, and the "us" mindset is deeply implemented into the company culture.
“Our entire organisation has taken ownership of our work. In a short period of time and with high quality, STRATEGOS has contributed to a more productive sales culture, which has ensured that we have achieved our ambitious goals.”
- Maj-Britt Brøchner-Mortensen, Salgsdirektør, Clear Channel Danmark
About Clear Channel Denmark
Clear Channel Denmark A / S is part of Clear Channel Outdoor Holdings Inc., which is one of the world's largest ‘Outdoor’ companies, with over 450,000 displays in 31 countries across Asia, Europe, Latin America and North America.
