FLSmidth Airtech
Agile Strategy Development
FLSmidth Airtech had to find new solutions to maintain and expand its position in the global market for environmental technology for flue gas cleaning. It required a different and more agile approach to strategy development, with the aim of pointing many local initiatives in the same direction.
Through a focused effort, the management succeeded in involving the organisation and creating ownership for the new strategies. This created the foundation to become the most competitive organisation in the market.
The challenge
FLSmidth Airtech was under severe pressure on the global flue gas cleaning technology market. New low-cost manufacturers made it difficult to maintain earnings and it took too long to get new products out onto the market. The organisation's global knowledge and know-how were also not being utilised effectively, which meant that the organisation was missing vital opportunities.
The approach
Leaders were trained to develop strategies that would both match the many challenges the organisation faced and point in the same direction, to help the organisation move forward as one. From the beginning, the focus was also on ensuring that the strategies could be put into action immediately. It was crucial to get ahead of the competitors in the global market.
The result
FLSmidth Airtech established a strong foundation to become the most competitive organisation in the market for environmental technology for flue gas cleaning. The common vision and new strategies were embedded at all levels and the leadership team was able to make a common front against the global challenges FLSmidth faced.
“STRATEGOS has, in a down-to-earth and constructive way, grasped our formulations of vision, strategies and goals, and they have ensured that we jointly developed a unified strategy. With a distinct "no nonsense" approach, STRATEGOS has ensured systematics, progress and alignment for the entire organisation.”
- Carsten R. Lund, Cement Industry President & Fmr. Director for FLSmidth Airtech
About FLSmidth Airtech
Since 2003, FLSmidth Airtech have been the leading APC supplier worldwide. FLSmidth Airtech also leads the industry in research and development investment. The organisation provides a broad range of services, from maintenance and training to spare parts acquisition as well as help with operations on site