Fresh.Land
From Start-Up to Scale-Up
Fresh.Land is looking to majorly disrupt the food industry. Over recent years they have experienced large growth and developed a strong business model that has proven to be resilient and effective.
As the demand for more sustainable food sources grows, STRATEGOS facilitated a process that helped Fresh.Land understand their business better and align on new strategic priorities.
The challenge
Fresh.land has huge potential for expansion, but with growth comes new challenges. The new management team at Fresh.Land is ambitious and wants to scale the business, but they needed to align on strategic priorities and make informed decisions about the future.
The approach
STRATEGOS helped to develop a shared understanding of the team dynamics through facilitating team workshops and consultations. A solid structure for collaboration was created, which will help to support the scaling of the organisation and help to clearly define strategic priorities moving forward.
The result
Fresh.Land are now better positioned to disrupt the entrenched food industry and scale their business. A new understanding of how their leadership team works and thinks, has given them a stronger foundation for long-term sustainable growth – making it possible to scale-up successfully.
“STRATEGOS devised a tailored program to our leadership team that got us aligned and more energized than ever – they made sure that all the time we spent was productive and engaging.”
- Filipe Leal, CFO & Co-Founder, Fresh.Land
About Fresh.Land
Fresh.Land was founded in 2015 and is a scale-up with a new model for the food industry. They developed a pioneering platform that shortens and digitises the food supply chain. It allows farmers to sell fresh products directly to consumers, using the trees as their “warehouse” and cutting 3-5 middlemen. Their platform provides all the logistics, payment, legal, and knowledge required in one integrated solution.
Fresh.Land was coined “truly pioneering” (WWF) and “one of the most promising green startups in Denmark” (Forbes). The disruptive startup won the Sustainary Award (Denmark), Frederiksberg Iværksætterpris (Denmark), European Youth Award (Austria), EcoSummit Gold Winner (Germany), Nordic Cleantech Open (Sweden), WWF Climate Solver Award (Denmark), Portugal Digital Awards (Portugal), and Green Tech Challenge (Denmark).